26 March 2009


Some days I wonder if I will ever hear a client utter the words, "Make the logo smaller." Most likely not because every client wants to showcase the investment they have made in color selection and imagery as big as possible.

I understand their intentions though do they really believe that pushing the logos to 8.5 x 11 status will make a consumer be more loyal or more persuaded to buy? I think not. I believe that consumers learn to trust a well crafted logo that is perfectly sized and perfectly placed with a great quality product.

So staying with today's theme, I have made the logo bigger in hopes that companies will realize their evil ways and finally ask, "Can you make the logo smaller?"

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