08 April 2014

Making Time

There are never enough hours in the day, and sometimes I wish our bodies didn't need eight hours of sleep a night. There are so many things I want to do. Do you ever run into this?

I find myself making lists upon lists of new ideas and things I want to try, learn or complete. Though life sometimes gets in the way. I recently read a few articles about what successful people do in the morning, typical habits etc. I wanted to see if I could employ some of those habits into my own life to become a bit more successful in the things I'm looking to accomplish.

Here's five things I'm now doing:
  1. Wake Up Early - 90% of CEOs polled said they were up before 6AM. Ugh, I don't think that will be me in the near future. Though I have been getting up earlier than before and making it into the office earlier as well. 
  2. Eat Breakfast - This is something I've been doing really well at. Just taking the extra time to feed my body has made a pretty big difference. 
  3. Tackle the Toughest Thing First - This is not always the easiest but something I try to do before I get bogged down with all the other interruptions I have on a daily basis. Making a to do list before I leave for the next morning usually helps me complete this task. 
  4. Exercise - Right now I am doing this after work, though I would like to transition this to first thing in the morning. It's a work in progress. 
  5. Personal Passion Project - Right now it's The Tomboy Project. If you would like to check it out please visit fb.com/thetomboyproject
These five things might seem like they are adding more to my workload, though they have really helped me be more productive, awake and motivated. It's nice. 

What are you doing to be more successful with your hopes and dreams? Share them in the comments. 

07 April 2014

Shelter Dogs

I had made a video for the viral video competition a while back though I never shared it. I thought you all might like to see it. Hope you enjoy.

01 April 2014

Equality Arizona Shirt Design Competition

I've been holding off on this post to see if I won, but I just found out I lost. So I'm going to share my design with the world anyway.

One of my coworkers who I really think knows everyone in the entire world, asked me to design a shirt for Equality Arizona's shirt competition. Since they aren't really known I knew it was important to stick to the letters of the organization and give it a bit of umph.

Comment and let me know what you think of this design!

28 March 2014

Two Paddles. One Ball.

Phoenix is hosting the R&R "Two Paddles. One Ball." Ping-Pong Tournament starting Friday, March 28th. This 32 person tournament is a single elimination battle to the death (insert echo here). We will be live streaming throughout the tournament. The quarter, semi and final rounds will have scheduled times and dates so anyone can tune in and watch the action here: http://rrpartners2.com/rr/pingpong/. We will also be live tweeting and instagramming at #RRpong.

Who is ready to get paddled?

26 March 2014

Bananas Studio

I am super excited to share that one of my awesome friends Ana B. Cordova is opening an Etsy shop. This girl is ridiculously talented and deserves lots of praise. She has a fine arts background and creates some of the most amazing artwork. Below is a mixed media print of Leroy. Someone on Facebook said, "Hey that looks like the dog you are always posting pictures of." Enough said. I will keep you updated when she has her Grand Opening!

24 March 2014

Weekend Recap: Birthday Shenanigans

Yes, I turned 30 this year. Whee!! But Saturday was pretty fucking awesome.

The day started out with sleeping in. Then breakfast with my favorite pup Leroy, followed by lounging on the couch and taking a nap.

That was the first half of the day.

The second half got a bit more interesting. First event on the list, the 2014 ASU Women's Rugby Alumni Game. This happens once every two years and is something you never want to miss. Aime plans it and does a ridiculous job. She feeds us, provides alcoholic beverages and gets everyone in line. The alumni won again, of course. We are undefeated.

After the game, I went to meet up with three of my work lovelies. We had dinner at The Dhaba, it's real punjabi food and simply amazing. We had this like three course meal of salad, tandoori chicken and mango rice pudding. There was enough food for three meals.

Ana drew Leroy for me!! 
Food in our bellies, we moved on to the movie theatre, where we saw Mr. Peabody and Sherman. It was really cute and funny.

That simply was a great birthday. Here's to my thirties.

22 March 2014

Dirty 30


I made it to 30! Sometimes I didn't think I would make it, but here I am. Birthdays are always a bigger time of year where I do more reflecting than New Years. It's a time that I think about all my accomplishments, failures and future goals.

Last year I had made a goal that I didn't even come close to meeting. I had too many things that I made a priority over that goal. This year, that will not happen. This goal will be accomplished.

What is the goal you ask? It's to take care of my health. It's to make time for me to give my body the nutrients and exercise it deserves. It's as simple as that.

I sit in a chair for 8-15 hours a day. Don't get me wrong I love my job. I love working in advertising and coming up with cool shit to influence society, but if I don't take care of myself, I won't be able to continue doing that.

So here's to the next 365 days of shifting priorities and making myself better.

20 March 2014

4th Annual Phoenix Portfolio Review

I can't believe this year was the 4th Annual Phoenix Portfolio Review. I am proud to say I have been involved since the beginning and wouldn't have it any other way. Jason and Michelle organize the shit out of this event and should get massive kudos.

The idea is simple, get the Valley's creative folk to review a bunch of students books.

This year's turnout was amazing. Every reviewer had people waiting to talk with them, it felt like a portfolio review at The One Show in New York. I went to the One Show portfolio reviews as a student, I would stand in line and the one CD I wanted to talk to left when it was my turn. I know he probably had somewhere to go or just didn't want to be there anymore, but I will never forget that he couldn't give me 15 minutes of his time. Now, I make it a point to stay the entire time and plan to stay a bit afterwards in case anyone wants to talk to me.

We normally get 10 minutes to talk to the interns but I didn't let the lights being turned off and back on distract if a student kept talking. Of course that lead to me meeting with less students, but the ones I did meet with were pretty awesome. Here they are below:

Justin - He has a great personality about him and he said he came to talk to me because he heard I was a straight shooter. I like this guy already. His work is crisp, clean and beautiful to look at. As he learns to evolve an ideas arms an legs, he's going to be dangerous.

Shelby - I would love to see her push her work a bit more. The branding work is great, though how would you market those brands? What would they look like in-store, on a shelf? How would you get someone want to purchase these baby clothes over a more established brand? Also, her last name is Spoon, seriously how awesome is that?! Can you imagine how many self promo ideas are going through my head right now?

Tomoko - She was a little quiet, though she had very clean work. Though that wasn't what intrigued me. This lady thinks about things differently. All of her projects had a slight twist to them that gave you a bit of an aha moment.

John Doe - I feel really bad that I don't remember this guys name BUUT if you know it let me know. He's more of an animator and a decent one at that. He has this book called The Eye Book where he compares animal eyes and human eyes and then illustrates them. I really want to see this animated and see the transitions through each of the eyes. So cool.

Jane Doe - I can't remember her name either . . . She had branding for unitea and some cool posters. My favorite is the poster for the Spring Show, the photography and the angles. Ugh, just gorgeous.

I love this and really want to start up my internship program again. I love learning from them as much as I hope they learn from me.

17 February 2014

Agency (Viral) Video Competition

My agency is hosting a competition. A competition to come up with a video that has potential to go viral. There are eight offices and only one prize. You know I'm going to try and win this. It's just my nature to compete.

To compete, you are required to develop a video three minutes or less, focusing on a charity of your choice. The only thing is you must include our agency's website and a provided end card. The strategy is pretty wide open, drive people to help.

This weekend I spent concepting an idea, getting all the supplies and finalizing the storyboards. It really took me back to Grad School when we were competing to be accepted into the program.

Making a video that "goes viral" is not easy. It's like guerrilla marketing, it could be wildly successful or it could fall on it's face. Here are some things that help a video go viral:

  1. Connect with the viewers - People are more likely to share something they can relate too. People in the midwest and east coast are going to relate more to a video that has someone stuck upside down in the snow than someone in the southwest.
  2. Evoke an emotion - It doesn't matter which one, but some of the best to work from are happy (funny or feel good), anger (expose something bad that people don't know about) or impressed (something that is just too good to not share).
  3. Be easy to share - This is probably the most obvious. Provide quick share buttons because if you don't the next button they will probably choose will be the close button. 

Basically everything you do for this video is a calculated risk. That's why you have to commit. Go big or go home. Be willing to embarrass yourself or be willing to do something that people are going to remember and talk about.

And at the end of the day, have a lot of fun.

10 February 2014

Imma Grow Me Some Food

It's about that time! Spring is coming and that means it's time to get my seedlings started. My last name is George which means Farmer, I feel this innate need to grow things from the Earth. I think it's just in my blood.

One thing my family does is make our own salsa. It's so much better than anything you buy in the supermarket. This year I want to expand beyond tomatoes and peppers to include lettuce, corn (my Iowan roots) and watermelon.

To start my seedlings I always let them germinate in a ziploc bag. If I don't do that, I always loose them in the soil and it's an epic fail. It takes me back to elementary school when you put the lima beans in the bag and let them sprout.

Once these sprout I will transfer them to smaller pots until they are healthy enough to be transplanted into the garden.

06 February 2014

Heart Month: Foods For Your ♥

Since February is heart month, I started looking around for heart heathly foods in hopes of adding in some new nutrition to my diet. I came across a great list on Reader's Digest and I chose my three favorites. Ironically I can call them the ABC ♥ foods. Here  they are:

via mynameisharsha
"...B vitamins and magnesium help produce serotonin, which helps regulate mood. Zinc has also been shown to fight some negative effects of stress, while vitamin E is an antioxidant that destroys the free radicals related to stress and heart disease..." 
Read more

via  Jeff Kubina 
"...these blue-hued beauties work overtime to provide you with antioxidants and vitamin C, both potent stress busters...Blueberries are also a good source of fiber, which can help relieve the cramps and constipation that can occur when you're stressed out..."
Read more
via peter pearson
"...researchers at the University of Scranton in Pennsylvania, showed that eating 6 ounces of dark chocolate a day lowered bad cholesterol...another researcher found that cocoa contains phenols — antiseptic, anti-inflammatory compounds that reduce your risk of heart disease by keeping fat-like substances from oxidizing in the blood and clogging your arteries." 

Best food I found out that is heart healthy is CHOCOLATE . . . Duh. Get healthy this February for heart month.

03 February 2014

Super Bowl Review

First of all, thank you Seattle for making my prop bets legit.

Now, let's get to the commercials. There are always the best and the worst of the Super Bowl but since I almost crashed my blog last year by uploading all the commercials I decided to make up my own categories of winners.

BEST COMMERCIAL - #bestbuds by Budweiser and Anomaly
I'm a dog lover, but this commercial makes me a sappy dog lover EVERY TIME. Fucking amazing job guys this is amazing.

WORST COMMERCIAL - Hum by Heinz & Cramer-Krasselt
Why would you ever promote the most annoying thing about your product?! WHY?!

WEIRDEST COMMERCIAL - Doberhuahua by Audi & Venables
This is definitely the weirdest commercial, but not in a bad way! I remember playing softball against Venables and they were always a little off (in the best way).

FEEL GOOD COMMERCIAL - Deaf Player by Duracell & Saatchi NY
This commercial just makes you want to go out and conquer the world.

MOST CONTROVERSIAL - America the Beautiful by Coke & W+K
I'm amazed at how many people think because America the Beautiful is not sung completely in English that it is bad. Yes, you are correct. Our official language is English . . . that doesn't mean people can't speak other languages! Wow. Ridiculous. Good job Coke, the ad is beautifully done.

SEX SELLS COMMERCIAL - Big Game Tease by Oikos & Y&R NY
Wow. John Stamos you still have it. That is all.

BEST DORITO COMMERCIAL - Time Machine by Raj Suri
This spot deserves to win. It's cute, funny and doesn't include raunch. Give 'Em the $1M!

FUCKING AWESOME COMMERCIAL - Come On Bring On the Toys by GoldieBlox & RPA
I love GoldieBlox. They are doing something that is awesome. They are providing toys to girls that start to get them to think cognitively. LOVE IT. #FuckYouBeastieBoys

BEST SUCK IT BITCHES COMMERCIAL - Just Checking by Cheerios & Saatchi NY
Thank you Cheerios for having the balls to run this commercial again. Love this family.

NON SUPER BOWL SUPER BOWL COMMERCIAL - If We Made It by Newcastle & Droga5
This is probably the best way to not spend millions of dollars in media and still reap the benefits. I'm in Newcastle.

29 January 2014

Staying Healthy After January

My grandmother still gets the physical newspaper. While some might say you can get the paper online, there is no need for the physical printed piece, I disagree to some extent. Yes, it probably could be printed with more eco friendly paper or inks.

I sit behind a monitor all day and am flooded with articles left and right from Facebook, Twitter and yes, gasp, Google+. I miss so much because one simply can not digest that much information.

The articles I see, read and focus on are the stories my grandmother shares with me from the newspaper. This is because the printed newspaper is on my terms and fits the way I live my life when I'm not at work. It's portable, doesn't strain my eyes after 12 hours of screen time and doesn't require a wifi connection. This makes it ideal to throw in my bag to read in airports that make you pay for internet (which should be illegal) and doesn't add to your cancer risk.

This morning as I was eating my Shredded Mini Wheats (they taste so good), I saw that my grandfather had left me a new article (that's old school sharing, before the internet). The article is about how everyone has the best of intentions of staying/getting healthy in the new year, though right about this time, everyone starts to slip back into old habits.

What I absolutely love about this article is that it isn't about doing a juice cleanse or eating only cabbage for the rest of your life. It reminds you to focus on why you are eating, when and how much you are moving and how it will help you professionally.

If you have five minutes take them and glance over the article quickly. It might just push you to keep going on those new year resolutions. Click here to read the article.

28 January 2014

Boxer on a Trampoline

Some days you just need a good video to lift your spirits. Today was one of those days. Introducing one, if not my number one, of my favorite make me happy you tube videos.

Also, if you are seeing this around SuperBowl 2014, the Budweiser Puppy Love Commercial precedes the video. WATCH THE COMMERCIAL. It is so good, struck a chord with this puppy lover.

UPDATE 9AM: I found the commercial online, and have placed it below the Boxer Trampoline. Enjoy and get some tissues!

27 January 2014

Color Run 2014

This was my third Color Run! WHEE! I love it because while I do other runs for breast cancer, heart health and the memory of Pat Tillman, this race is about being happy. It's is about having fun and getting ridiculously messy with your friends.

I had the pleasure of spending my morning with some co-workers: Ana, Amy, Mo, Jenn, Jen and her daughter Ashley. We did our thing, got some free swag and then went and had the most amazing breakfast at Devil's Diner. It's is the smallest crack in the wall place, but those men make a mean ass breakfast burrito.

20 January 2014

Greek Life Embarrasses Arizona State Again

I spent this weekend watching movies on various networks that took us back in time to the civil rights. Movies like Remember the Titans, The Help, We Are Marshall and others. Even though they are movies, I am grateful I didn't live during a time like that. If I did, I really hope I would have been like Skeeter in The Help.

Then fast forward 60 years, you think we are doing well, making progress. Then you realize we haven't made as much progress as we should have. My alma mater, Arizona State University, is still allowing frats/sororities to behave poorly and in complete bad taste.

One thing I love about ASU; MLK Day is HUGE on campus. There is an entire week to celebrate a man who gave his life to pursue equal rights for everyone. The communication college has a competition to come up with a positivity campaign and the winner gets plastered all around campus.

I agree, young people make mistakes. They are stupid. Though in this day and age with social media and the internet, you can't afford to be stupid.

Working in advertising has taught me a lot about the power of social media. I've watched brands muddle through social media like a cow calf that has just been born and is trying to walk. I've seen brands get schooled by pissed off employees and I've seen employees ruin their careers in 140 characters.

For example, @Ediemer deleted her instagram account and someone swooped up the username and has reposted the black party photos. The instagram account is now getting threats in the comments because people are too ignorant to realize it's now a fake account. This could now ruin her reputation even farther.

I could say that I hope they learn from their experiences, though greek life behaved like this when I was in college and way before that. Sadly, they are like big corporations and have too much money behind them for the university to actually do anything.

17 January 2014

Photos of the Week

This week was packed full of good little nuggets, here are some of my favorites!

Leroy thought that he desperately needed the ENTIRE block of cheese.

Spent the last weekend in Detroit working on The Tomboy Project.

Got this really cool bike bell from Optimus Santa Monica. I love these people. They create great work and are great friends.

My ping pong partner is flipping me off. Thanks AJ.

Flying home on the Shamu Southwest plane!! Love Arizona.

16 January 2014

Miss Phoenix & Cave Creek Sponsor Ad

Our wonderful Gerald hosted the Miss Phoenix/Cave Creek pagaent this last weekend. I am sad I had to miss it, Gerald is extremely entertaining. I got to participate a bit though.  The agency did an ad for the program to support Gerald and also to obviously get the name out there. #shamelessplug

10 January 2014

Pictures of the Week

Follow me on Instagram to see more.

Celebrating Danita's Birthday 
Bought a shit load of fabric with my mama to make some new quilts.  
Saw this really fun quote in a coffee shop.  
Left early enough to see the sunrise. 
Got to do some hand lettering.

09 January 2014

Corner Reading

Every Thursday I am determined to carve out some personal improvement time. This can be whatever I want including reading, a walk, some ping pong etc.

This week I decided to dive into an Ad Age magazine; The Opinion Issue.

Overall decent, though there were some articles I absolutely loved. Click the headline below to read the full article.

How to Stop Mismanaging Your Brands

I like this article because it really touches the heart of the problem. So many people don't understand that a brand is worth something. This is why it is so important to do things right the first time out of the gate, then continue to do it as the company grows. I know that you are super excited that you designed the logo yourself in paint or your best friend's son who is in high school will do it for free. Save yourself and your company by hiring someone who actually knows what they are doing. 

"That said, neglecting a brand is both naive and shortsighted. In some ways, branding is a victim of semantics; call it "reputation" and nobody in the C-suite would ever argue that it's anything less than critical. Corporations intuitively understand Will Rogers' quip: "It takes a lifetime to build a good reputation, but you can lose it in a minute." But management teams commonly underachieve in the application of reputation-management best practices -- in a word, branding."

Why Women Are Uniquely Suited to Lead the Ad Industry Into the Future

I love that there is a whole pack of women that are wanting more women at the top with them. There are women demanding to be in the C Suite. They are able to juggle, manage and do it all. This is a great quick read on the relation of women and millennials. 

"They often ask why simple things are so complicated. Technology has provided instantaneous answers and solutions for millennials, reducing their patience for doing the same thing the same way twice. They want to work smarter, not harder. For this reason, managers should be flexible, responsive and open to change from the "clubby" rules that dominate corporate leadership. Women have had decades of experience changing the rules of the game and challenging conventions in fields where they used to be the minority."

Three Strategies to Improve Agency-Client Relationships in '14

The only strategy I really liked in this article was the first one talking about talent. It really hits the nail on the head for me. When our parents were children they had to purchase and comb through encyclopedias to get the knowledge Google gives us instantaneously. I'm not saying younger people are smarter, I'm saying they know how to obtain knowledge faster. They don't have to rely on someone for answers, they can go out, get them themselves or create something new from the start. 

"Survey after survey tells us that employees under 35 are largely unhappy. Not because we don't pay them enough (although starting salaries are still an issue), but because they want to contribute and we're not letting them. We have to realize that millennials have been creating content for most of their lives. Be it videos, photos, song lyrics or drawings, they are used to sharing and receiving immediate feedback. Agency structures don't encourage or celebrate that kind of contribution from the start."

A 13 year old just recently delivered a TED Talk about education that I think relates really well to this exact topic. Watch the video of this young man who is living, learning and schooling me.