18 September 2014

TED Talk: How Giant Websites Design For You

I love this. It's one of the most simple ways of explaining how important and the goal of design is. It's not about the designer, the account people or even the client. The point of design is for the consumer. The person who is going to actually interact with the element and then use that experience to decide whether or not they are going to give you all their money. 

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