22 August 2010

ASU RUGBY

I played rugby in college and even though that was a while ago, I still talk to my coach and go watch the games when I can. This year I played in the Alumni game and really wanted to give back to my team. So I started working with one of the copywriters at work and started to develop recruiting posters for the girls.

We really wanted these posters to grab the attention of everyone on campus not just possible players. After completion we learned that bars are now paying the team to have a set of these posters and reprints are in the near future. This project is leading to other great things including a complete web redesign and possibly other media executions.

Blair Bunting, a dear friend of mine did the photography for us on a 115 degree day in Papago Park in Phoenix, Arizona. David Wilson was the writer on the project and I couldn't have asked for a better writer on the project. Plotter Doctors and Competition Printing helped us with the printing making it affordable to print enough copies to make a statement on and around campus. To all of you, thank you.

Below are the posters.



    

Headlines:

- Turning women into men since 1994.
- Be part of a family that likes to hit each other.
- See new places. Meet new people. Kick their asses.
- It takes balls to play. Technically, only one.
- PMS isn't a curse. It's an advantage.

Subhead on all posters: 

- Join the ASU Women's Rugby Team. Visit asuwrfc.com for team info.