07 August 2009

Yay/Boo: Another ONE!?



So this campaign just went up in the city. It has some decent lines . . . but there are little lines above the glass in script which you can't read until you are right up on the billboard . . . WHO APPROVED THESE?

The billboard would have been better visually without the line above the glass. Though actually now that I am writing about it . . . I don't know which rum this billboard is for. It reminds me of and makes me think about capitan morgan though . . . hmm probably not the goal.

Yay: The white background.

Yay: The layout of the headline.

Boo: Don't remember who the billboard is for.

Boo: Stupid script above the glass.

Boo: Makes me think of Capt. Morgan instead of your brand.