So this campaign just went up in the city. It has some decent lines . . . but there are little lines above the glass in script which you can't read until you are right up on the billboard . . . WHO APPROVED THESE?
The billboard would have been better visually without the line above the glass. Though actually now that I am writing about it . . . I don't know which rum this billboard is for. It reminds me of and makes me think about capitan morgan though . . . hmm probably not the goal.
Yay: The white background.
Yay: The layout of the headline.
Boo: Don't remember who the billboard is for.
Boo: Stupid script above the glass.
Boo: Makes me think of Capt. Morgan instead of your brand.
The billboard would have been better visually without the line above the glass. Though actually now that I am writing about it . . . I don't know which rum this billboard is for. It reminds me of and makes me think about capitan morgan though . . . hmm probably not the goal.
Yay: The white background.
Yay: The layout of the headline.
Boo: Don't remember who the billboard is for.
Boo: Stupid script above the glass.
Boo: Makes me think of Capt. Morgan instead of your brand.
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