This is a billboard I saw on my way to work this morning. It's on the Fourth St exit of the 80 Freeway in San Francisco.
Yay: Good Placement, this is a long red light allowing ample time for everyone to see it.
Boo: I get that the left side is SUPPOSED to be a close up of the bottle's label, but it is too close and thus making it look like a split screen.
Boo: Using Mary Kate typeface for your headline. WHY would you add ANOTHER typeface to this billboard?
Boo: Headline . . .
. . . and the Boos have it.
Yay: Good Placement, this is a long red light allowing ample time for everyone to see it.
Boo: I get that the left side is SUPPOSED to be a close up of the bottle's label, but it is too close and thus making it look like a split screen.
Boo: Using Mary Kate typeface for your headline. WHY would you add ANOTHER typeface to this billboard?
Boo: Headline . . .
. . . and the Boos have it.
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