22 June 2011

Work: Do it up right.


Yesterday I spent most of the day working on record album covers for one of our client presentations. I normally don't work on these kinds of projects but it was really fun (Peter Pan Syndrome = ME). There were 16 album covers total and after about 9 of them in a row my brain started to turn to mush. But it was really great to showcase a wide variety of designs and genres.

I truly believe that going that extra mile and putting in the extra work pays off. I know I know most of you are probably saying no shit sherlock . . . but even though it's common sense most people do not do it. People settle and that just. won't. cut. it.

You should be proud of everything that you do and if it takes longer than you had hoped, finish it anyway. You don't see marathoners just decide that 24 miles is good enough. They go the entire 26 miles.

One of my bosses told me that you should look back at things you have done last year and think they are horrible and you are doing better things today. I agree with only the latter half of that. There are ads made 20-50 years ago that people still appreciate and honor. If you are good at what you do and really love this industry, what you put out should be timeless. Honor what you have done and make the things you do tomorrow better. Just keep moving forward.

. . . and that's my daily rant. Happy Hump Day.