Sometimes You Gotta Dance

Wow. Things have been really hectic. In a previous post you see just one of the many campaigns we are working on right now. Sometimes, I can't believe how much Betsy and I do around the office. Not just campaign wise but how well we work together for time management, triage and client services.

This week the load lightened up a little to allow for a little fun. Fun to us means finding people to make fun of, and bagging on each other. If you are friends with us on Facebook, I'm sure you've seen some our antics. Below are some of the things we got to do this week.

We got our PHX10K images back. This is by far our favorite. Betsy always finishes the race and then comes back to cheer me on. The photographers caught some really fun shots of us together.

Betsy changed her twitter from Chilizabeth to RunADC, made her a badge and we re-did her twitter background.

Here is our facebook battle:

A past colleague decided he wanted in on the Facebook tomfoolery. I have to admit, it was spot on and hilarious, but you can't come at my copywriter without some type of retaliation. Here is that story . . .

This is our rebuttal.

Finally, we found this video that made us laugh.

Work: POWER A Holiday Initiative

Betsy and I just finished another campaign. This time it's for POWER A Air Flo and Mini controllers. This campaign will focus around the holidays and consist of online and social media.

For the mini controllers we presented ideas with hot chick midgets and other really fun ideas and finally settled with the client on the idea "It's not about cute." While these controllers are smaller in size they aren't specifically made for kids or people with midget hands, they are smaller and provide a great grip for someone who likes to get in the zone and have a strong gaming experience.

Betsy and I developed the concept around getting rid of things that people found ridiculously cute, they didn't necessarily have to be miniature, but they had to be things that would give you that sweet, cute feeling like a bear, a frilly cake, skinny jeans (damn hipsters), a pinata, and party balloons.

We hired an explosives expert that was missing fingers (that's how we knew he was good) and found a legal place to blow things up. Then we went at it. It took about six hours to rig and blow everything up. Here is a compalation video of the explosions from our point of view. . .

Our Junior Media Buyer Amanda made a cake that so dense 3 bombs couldn't blow it up and there were some explosions that were so large and loud, I am shocked I still have my eyebrows.

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Below is the work.

These are our banners:

This is our landing page:

Go to site.

The following videos are the same ones embedded into the site with the duck bonus deleted video.

The Air Flo work doesn't have as many great memories or stories attached to it since we used stock imagery and it was a normal design project. Though the idea behind it is something that stayed true to the strategy and research.

We found as gross as gamers get, the one social cue that is not acceptable is having a sweaty controller. This goes for when you are in competition or when you are by yourself. Sweaty palms is not hot, ever. So, we focused on the Air Flo and the one word that everyone seems to dislike or have some problem with. Moist.

We developed an opportunity for gamers to win an Air Flo controller while finding out more about what these controllers have to offer.

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Below is the work.

These are our banners:

This is our landing page:

Go to site.

It was a lot of work in a ridiculously short timeframe. Though, we got it done as we normally do. Thank you to everyone that was involved in the creation.