Work: POWER A Holiday Initiative

Betsy and I just finished another campaign. This time it's for POWER A Air Flo and Mini controllers. This campaign will focus around the holidays and consist of online and social media.

For the mini controllers we presented ideas with hot chick midgets and other really fun ideas and finally settled with the client on the idea "It's not about cute." While these controllers are smaller in size they aren't specifically made for kids or people with midget hands, they are smaller and provide a great grip for someone who likes to get in the zone and have a strong gaming experience.

Betsy and I developed the concept around getting rid of things that people found ridiculously cute, they didn't necessarily have to be miniature, but they had to be things that would give you that sweet, cute feeling like a bear, a frilly cake, skinny jeans (damn hipsters), a pinata, and party balloons.

We hired an explosives expert that was missing fingers (that's how we knew he was good) and found a legal place to blow things up. Then we went at it. It took about six hours to rig and blow everything up. Here is a compalation video of the explosions from our point of view. . .

Our Junior Media Buyer Amanda made a cake that so dense 3 bombs couldn't blow it up and there were some explosions that were so large and loud, I am shocked I still have my eyebrows.

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Below is the work.

These are our banners:

This is our landing page:

Go to site.

The following videos are the same ones embedded into the site with the duck bonus deleted video.

The Air Flo work doesn't have as many great memories or stories attached to it since we used stock imagery and it was a normal design project. Though the idea behind it is something that stayed true to the strategy and research.

We found as gross as gamers get, the one social cue that is not acceptable is having a sweaty controller. This goes for when you are in competition or when you are by yourself. Sweaty palms is not hot, ever. So, we focused on the Air Flo and the one word that everyone seems to dislike or have some problem with. Moist.

We developed an opportunity for gamers to win an Air Flo controller while finding out more about what these controllers have to offer.

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Below is the work.

These are our banners:

This is our landing page:

Go to site.

It was a lot of work in a ridiculously short timeframe. Though, we got it done as we normally do. Thank you to everyone that was involved in the creation.