17 January 2011

Jr. Creative Advice: Explore


It amazes me how many creatives spend 8+ hours inside at a computer a day. How boring?! You need to take time and go outside and explore. You need to see things and do things, it's the only way you are going to be more creative. 

Campaigns "back in the day" apparently had three month time lines. Umm wtf happened? It's now 24 hour turn-arounds.

So anyway . . . on your weekends (if you get them) go do something sans advertising. Be a two year old . . . look at everything . . . touch everything, ok not everything because of diseases and the potential of being arrested. But even just looking up you might be surprised by a view you've never seen in a place you are in all the time. It might actually help you in your job later.

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