27 April 2011

Arizona Office of Tourism Unity Dinner

Last night I had the privilege to join a group of people that devote their lives to the betterment of this state. I also got to eat really expensive food with sauce in artistic designs on the plate.

It's amazing to see how much people love this state as much as I do. We live in a place that is sunny 363 days out of the year. There are amazing lightning shows during the last parts of summer. Hiking, boating, paddle boarding, camping, snowboarding and just about anything else you can think to do outside, you can do in Arizona year round.

Driving into the office everyday, I go down the 51 and drive through the mountains. It's probably one of my favorite times of the day. Maybe because I'm an art director, but I have to give it to Mother Earth, she knows how to match colors perfectly.

So I don't have any images of the Unity Dinner but I will share a video of this woman from Wisconsin that judged Arizona when she didn't even know where it was located . . . it makes me laugh every time. Also, our senator sent this woman a letter with an enclosed map. Arizona was highlighted with an arrow, again, pointing out Arizona and where the bottom of the state borders Mexico. Sarcasm at it's finest.

21 April 2011

Portfolio Review

Last night I was a reviewer at a portfolio review for the Phoenix area. It was really nice to meet some of the other advertising professionals since I've only been back in Phoenix for 6 weeks.

The review was at the Duce in downtown Phoenix which made it super easy for me. Bonus.

As with most downtowns there was a problem with parking (not enough of it) and the show that was supposed to start at 6:30 didn't really start until 7:30pm.

There were about the same number of students as there were reviewers, which really surprised me. I know that NY has way more people which is why you have to wait in line to speak to a reviewer, sometimes 30 minutes each time. Though, I really hope as these continue more and more students take advantage of having professionals come out to help them get a job.

15 minutes is too long for a portfolio review to go on, especially when there isn't a bell telling people to slide down. I would probably shorten it to 10 minutes and have a bell. When the bell sounds you slide down. period. I met with a few people though showing their work lasted 30 minutes. . . I don't have that big of an attention span :)

There was a panel after the review which was a great idea, once the kids started getting comfortable they started asking questions. The ones that every graduating student wants to know, but at the same time, I am really happy they are thinking about those things.

All in all Jason from TunnelBravo did a great job organizing the event and I know it will only get better with time!

A great quote from Tim Washburn's father was said during the panel, "Spend your 20s learning to surf and your 30s looking for the perfect wave." Great words of advice.

Below are some pictures of the event (Courtesy of M.Fehler)




18 April 2011

7th Annual Pat's Run 2011

So this weekend was amazing and inspiring. The entire race you would see military personnel with their families and their fully loaded packs or carrying a flag. It was definitely more emotion that I thought I would experience. 

The most inspiring thing I saw was a man on the side of the road who had lost both of his legs and he was readjusting one of his prosthesis to get back up and continue running. I don't think words can describe the feeling of seeing something so moving. 

28,000 people showed up to race and show their support, that's a big deal. 

Below are some pics from the race. I can't wait until next year.

In our corrals.
Running up a hill.
Coming down Rural.
Entering Sun Devil Stadium.
Coming out the tunnel.
Mile 4.
Some of the runners. 
The finish line.
ASU Sun Devil Stadium.

10 April 2011

A long time in the making.

I have wanted to put on an internship program for a very, very long time. I just presented a proposal and got the green light. Everyone in the agency has pitched in and we have been working so hard on it, I can't wait to work with 6 creative thinkers this summer.

I want the internship to be like no other. I'm sure in some ways it might be like others, but as a whole, I want to rock out and create something bigger than me and bigger than Arizona.

The program is 20 hours a week M-F and the 'terns work on real life projects along with a lot of creative exploration projects to get them thinking about the idea first. The internship starts June 1 and you can follow them on twitter, facebook and their blog.

Below are some of the shots from our recruiting efforts:

Underpass at UofA
Scanning the QR Code
Orange Groves
On the way up to NAU
UofA kids have class on Saturday, WTF?!
NAU Union, where we got run off by the Union Nazi and his psycho GF

09 April 2011

Make things happen.

It amazes me how many people just sit around and expect things to happen to them. What a waste of life. There is a societal expectation or belief that after college you get a job and get married and have a family and live happily ever after and . . . and . . . and.

I don't know if anyone has noticed that it's a shit storm out there and the white picket fence isn't going to cut it anymore. We need people who are willing to take a stand, people who are proactive and people who aren't willing to settle for what worked in the last 50-100 years.

One of my favorite people to follow on twitter is @coolsideburns. He said something today that really resonated with me.


Remember to push for change, push for what you think is right. You can do all of this and still be respectful of those who came before you. Remember when William Bernbach and Paul Rand changed the future of advertising by partnering a copywriter and art director together? I feel like it's time for something revolutionary to happen again.

That's my rant for the day now go out and make shit happen. 

02 April 2011

Holy Fuck.

I don't believe that "hit the ground running" would accurately describe my first month at Moses Anshell. It's been incredibly busy but the best thing about it, is that the crew there is amazing. I feel like I've been friends with these people for years. It makes for a great working environment.

In the last month we have pitched 2 clients, completed multiple assignments for existing clients and won some awards. Not too bad in 4 weeks.

Here's some work we did for RSC Equipment Rental. They hold these seminars for VPs and other managers in their clientele companies. The purpose of the event is to get these guys to come and try the equipment and see what the company has to offer. Well, no one REALLY wants to go to these events except for the free food. We decided to use this as our main facet and named the event Power Lunch.

Everything about this event started to focus around the food and then, oh yea, there is also this equipment you can demo and meet the guys at your local shop. Blair Bunting, a family friend and professional photographer, did the photography and it's beautiful.

Poster Front
Poster Back

RSVP Microsite

Email Blast

Hard Hat Stickers

Variations of the Hard Hat Stickers