20 January 2014

Greek Life Embarrasses Arizona State Again

I spent this weekend watching movies on various networks that took us back in time to the civil rights. Movies like Remember the Titans, The Help, We Are Marshall and others. Even though they are movies, I am grateful I didn't live during a time like that. If I did, I really hope I would have been like Skeeter in The Help.

Then fast forward 60 years, you think we are doing well, making progress. Then you realize we haven't made as much progress as we should have. My alma mater, Arizona State University, is still allowing frats/sororities to behave poorly and in complete bad taste.

One thing I love about ASU; MLK Day is HUGE on campus. There is an entire week to celebrate a man who gave his life to pursue equal rights for everyone. The communication college has a competition to come up with a positivity campaign and the winner gets plastered all around campus.

I agree, young people make mistakes. They are stupid. Though in this day and age with social media and the internet, you can't afford to be stupid.

Working in advertising has taught me a lot about the power of social media. I've watched brands muddle through social media like a cow calf that has just been born and is trying to walk. I've seen brands get schooled by pissed off employees and I've seen employees ruin their careers in 140 characters.

For example, @Ediemer deleted her instagram account and someone swooped up the username and has reposted the black party photos. The instagram account is now getting threats in the comments because people are too ignorant to realize it's now a fake account. This could now ruin her reputation even farther.

I could say that I hope they learn from their experiences, though greek life behaved like this when I was in college and way before that. Sadly, they are like big corporations and have too much money behind them for the university to actually do anything.

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