ASU RUGBY

I played rugby in college and even though that was a while ago, I still talk to my coach and go watch the games when I can. This year I played in the Alumni game and really wanted to give back to my team. So I started working with one of the copywriters at work and started to develop recruiting posters for the girls.

We really wanted these posters to grab the attention of everyone on campus not just possible players. After completion we learned that bars are now paying the team to have a set of these posters and reprints are in the near future. This project is leading to other great things including a complete web redesign and possibly other media executions.

Blair Bunting, a dear friend of mine did the photography for us on a 115 degree day in Papago Park in Phoenix, Arizona. David Wilson was the writer on the project and I couldn't have asked for a better writer on the project. Plotter Doctors and Competition Printing helped us with the printing making it affordable to print enough copies to make a statement on and around campus. To all of you, thank you.

Below are the posters.

    

Headlines:

- Turning women into men since 1994.

- Be part of a family that likes to hit each other.

- See new places. Meet new people. Kick their asses.

- It takes balls to play. Technically, only one.

- PMS isn't a curse. It's an advantage.

Subhead on all posters: 

- Join the ASU Women's Rugby Team. Visit asuwrfc.com for team info.

Best image of the day . . .

So there is a gay man that sits diagonal from me at work, and he is awesome. He is one of the reasons I get up and go to work everyday. He is vulgar and inappropriate and incredibly funny. I am going to miss him when I move down to Venice, but there is always IM right?

So anyway, staying on track. We spend most of the day laughing . . . and today this image provided about 20 minutes of comments and pure immobile laughter. Enjoy.

Means I'm Dropping You From My Fantasy League . . .

Juuust saw this commercial during The Closer. It made me laugh, the restaurant version is a lot weaker than this one.

New Adventures

I am starting my last week with Young & Rubicam San Francisco and then moving back down to Los Angeles to start my new adventure at High Wide & Handsome.

I've decided to continue what my original copywriter and I started, so anything before this post is a brain child of us and anything after is my attempt to soldier it on my own. I really want to stay playful in an industry that can swallow you whole. I want to be as excited about advertising when I am 65 as I was when I was 25. I want to document the crazy times, the late nights and the stuff that was left on the cutting room floor but I felt it should at least see some kind of sunlight.

So here it is, my adventures as a creative.

Schools Killing Creativity . . .

 

Really like the story about Gillian Lynne, it's soo true. Kids are shoved in this little box and mostly taught just to pass tests so that the school districts could get more money . . . UGH!

Take time to be a Dad. . .

 

This is one of my favorite PSAs of all time. 

ABSOLUT & JAY-Z Collaboration

 

So this video is definitely worth watching. I love the way the whole video is shot in black and white, and just the calmness in Jay-Z's voice. Beautifully shot and wonderfully edited. One of my favorite quotes from the video is, "You can't make art with business in mind."

TED Tuesday: How I fell in love with a fish.

I chose this video today because it talks about what people are doing right. How they are utilizing the things that Earth provides and not trying to force things to happen differently.

TED Tuesday

One of my friends @krystha_tweets introduced me to something we like to call Ted Tuesdays. TED is a non-profit company that focuses on the spreading of ideas mainly Technology, Entertainment and Design. Starting to see where the name came from? Well I want to continue the spreading of ideas and will feature a video each Tuesday.

This week I will stick to something short around 3 minutes to get you started. Enjoy!

CPB Fearless QA

moleskine drawing by lordmx

So @bogusky posted a new video for his Fearless QA project today and it is definitely the best one thus far. He pulled in a couple old school creatives and just really talked about the importance of technique for art directors. Actually having thumbnails before you jump on a computer and start executing, the fact that some people don't even know what visual hierarchy is . . . it's kind of embarrassing for my generation.

Design has always been a part of my life starting with my great grandfather who was a typographer and illustrator (personally invited by Walt Disney to be an illustrator on Snow White and the Seven Dwarfs). I still have the sketch books of type he created for his clients and all the squirrel hair paint brushes he used to hand letter various types of signs.

With architects, designers, typographers, interior designers and illustrators in the family it was hard to not follow in the footsteps of the family business. Once exposed to design, it's possibilities and the ability to influence society it is hard to go on any other career path.

I went to Arizona State to get my BS in graphic design and I am so grateful for the professors that I encountered there. The first two years were spent studying the craft and it was LONG LONG hours and countless bottles of plaka and gesso. We spent semesters training our eyes to be able to kern from 20 feet away and be able to tell a half millimeter just by your eye (thank you Andy Weed). Also included is a whole semester packed with handmade books and portfolio boxes.

The professors are hard, trying to get you to quit, just like one of the CDs mentions in the FQA. We even had a professor tell a student that she should find anothere major on a post it note. . . I think it's though good because if you don't have the passion or the drive you won't make it anyway.

I really saw the benefit of my education when I went to grad school, I chose to go to Texas instead of portfolio school because of their creative program and consistant competitive nature. When I got there I saw people in the creative program that wanted to be ADs though they didn't have the design background, a lot of them didn't make it. Some did though, I have to give credit to those who have a natural talent and the ability to learn fast.

Now as an Art Director, I was incredibly lucky to find a great mentor. He has kind of taken me under his wing and has/is teaching me things that are impossible to learn in school. I think the last year has been such an incredible learning experience that has helped me expand on the skill sets I learned at ASU and UT.

I am somewhat nervous about the generation that comes after mine, because I see so many jump on the computer before concepting and developing an idea. Until Adobe creates a program that generates ideas for us, I feel very strongly about concepting with a piece of paper and a pen (I really don't like pencils). Another topic they touch upon is drawing . . . even if you suck at drawing just do it. . . there is a saying "Practice Makes Perfect" not sure if you've heard of it. Hopefully there will be people in the future generations that feel the same.

Wow. ok just needed a little rant. Here's the link to the video

FearLessQA video interview with CP+B CDs @bwright303 and @Davesz1 http://post.ly/N1Mm

Super Bowl Monday.

So football season is over again . . . and that just sucks. Let's talk about those commercials . . . they also sucked. As a female who loves football I was kind of (alright completely) turned off by all the stereotypical high maintenece women tricking their boyfriends into not watching football. REALLY ANNOYING.

Also, assuming that the creatives on these commercials are male, I am starting to think they have inferiority complexes. Why?! are there all of these hot women (hot women are not the issue) in these commercials and then they put all of these balding over weight men (ugly men are the issue) in the remaining commercials. Thanks a lot, I now think of your brand and ugly hairy white man legs. My money will stay in my wallet or go to your competitor. Definite SB spot fail.

All the hoopla around the Tim Tebow commercial, lame. The gay meeting company that CBS wouldn't air, be happy that you aren't associated with this year's spots.

The E*Trade Babies, kind of getting bored with them. . . that's all I have to say about that.

Budweiser, your agency has a Longhorn Alum working there and I like it! hook 'em horns.

Doritos, definitely think you hit one out of the park with the Dog Collar spot. The other spots, don't really even remember them.

For the most part I was disappointed with the spots. But who dat think they gonna beat them saints . . . Congrats Saints on successfully completing the Cinderella story and winning the Super Bowl!!

Lemonade on Hulu

Picture from PleaseFeedTheAnimals.com

Click on the image to view the movie on HULU

Lemonade Movie is about advertising professionals that have been laid off and their exploration into a new life beyond advertising. It is a great movie, really inspiring. <-- With that said, go watch it.

Click on the image above to go to Hulu and view the 35 minute movie, or watch the trailer below.

BEAT BAMA!!

Today is the Day for the BCS Championship game between Texas and Alabama. All I can say is HOOK EM HORNS!! BEAT BAMA!!

A Day in the Life of a Creative

UPDATE: DEWmocracy

UPDATE: Voting started about an hour ago and continues until midnight 13.December.09.

To vote, you simply log on using "connect with facebook" or create a profile and click the vote button next to our video, each person can vote three times a day for each of the 13 days. The link to the competition is http://www.12seconds.tv/campaign/dewmocracy, our video is under the user name bruonis and titled "DUDE! No, DEW." You have to click "show more" at the bottom of the page because the site doesn't display all of the videos at once. I understand this makes the voting process more complicated, though we would appreciate if you would take a few minutes each day for the next two weeks and help two ad creatives (myself and Krystha) win this competition and make the spring 2010 Mountain Dew commercial.

We have had a few people ask us to send them reminders, so if you would like to receive a daily email to remind you to vote, reply to me only with your email address. We aren't going to sell them or spam anyone, you would just receive ONE email around 9am California time reminding you to vote and 13 days later . . . no more emails. On the 14th day you will probably be sad that a reminder email isn't in your inbox.

Thank you to those who have already spread our video around facebook and twitter helping us get over 6600 views thus far and be the only one of the videos tweeted by Mountain Dew's official twitter feed.

Mtn Dew Voting Begins Tomorrow!

Ok so it's here! The voting period for the Mountain Dew DEWmocracy Competition. The voting period lasts from 01.December until 13.December, each person is allowed to vote 3x times a day for the 13 day voting period. So, that means each person can contribute 39 votes during the voting period.

We need all the help we can get. If you just want to vote that's fine, though if you could pass the word along to your friends we would appreciate that as well. We are putting together an email list to send ONE reminder each day for you to go and vote. If you are interested in being on this list please email me George at Bruonis dot Com.

We are really excited about the opportunity to work with Mountain Dew and hope to be one of the top 6 to compete for the national commercial.

Go See Art & Copy

Alright so I was a little nervous to go see this, because I don't do too well with documentaries. Though if you are a creative you really need to see this movie. It really makes you have pride in this industry and for me it made me re-understand why I do what I do.

In our 2009 Young Guns submission we poke fun at the elders in our industry but I have soo much respect for what they have done and in most cases continue to do. It's really nice to listen to them talk about risk taking and doing things that cause a little havok. Lee Clow is probably my favorite, he is just one of those old men that you want to learn everything from and be best friends with. It's weird to think I lived a block from him and all he does for nine months in L.A.

So that's it. Short and sweet just like the movie. It's only at the Roxie for this week. Go see it, take it all in and be inspired.

King Tut Exhibit

tickets and info

A couple of the Texas Ad Grad ladies were in town this weekend and we watched Texas kill UCF, always a good time, then we went to the de Young museum to see the king tut exhibit. I have heard mixed reviews but I really enjoyed it, there were a few too many people there for me . . . but not a big deal.

A few things I found interesting were:

It is now believed that KT died of an infection from a broken leg instead of a blow to the back of the head.

They don't know who his parents are, and the ones that they assume are his parents also birthed his future wife (duurty).

The pyramids had been built for around 1,000 years by the time that Tut was born.

 One thing we talked about is how beautiful the jewelry and artifacts look in photographs but when you see them in person, they look so cheap. Granted they were made in 1332 BCE and earlier . . . they didn't really have all the tools we do now to make jewlery. Though the intricate details in the death masks and heiroglyphics on the coffins and other artifacts are incredibly beautiful.

Apparently Egypt won't let the mummy of tut or his death mask travel because they are too precious/fragile, so as great as all the artifacts are, if you actually wanna see this young king, you are going to have to go to Egypt.

Oh and doesn't King Tut kind of look like Michael Jackson? Weeeiiirrrdddd. 

Advertising Contest Maniacs.

So what have we been working on lately? Since Mavericks Surf window is now open, & we are waiting on Mother Nature to unleash her fury and send us some gnarly waves. What the hell have we been doing? Well K-Dub (my copywriter) and I have been working on trying to win some hardware. Currently we are working on entering Young Guns which is a competition for advertising creatives under 30 and also are trying to win the chance to make a TV spot for Mountain Dew (view our pitch video).

We've had a lot of fun getting all of the deliverables ready to go, and doing contests have really allowed us to flex some more risky creative muscles. So keep your fingers crossed for us! We will keep you updated on when the voting window opens for the Mountain Dew Competition.

Just For Fun: MSNBC Twitter gets hacked.

Some days there are things that happen that provide just enough entertainment to make your day. Well today, someone or multiple someones hacked the twitter feed on MSNBC. If you missed it I was entertained enough to take a screen shot. I love that you can obviously see they had free reign for half an hour before the feed got suspended. Enjoy!

UPDATE: Sadly this was a hoax. . .but regardless . . . it is still entertaining.